AirbnBlock Party
Airbnbposter design
UX/ UI
social media
AD: Becca Benoit
CW: Isabella Soto
Create a digital tool that will lead to meaningful IRL experiences for Gen Z
The Insight
Gen-Z is among the loneliest generations ever. Many go far and wide looking to find connection, but connection can be found right next door. Interacting with the communities that surround you feels like a thing of the past, but it doesn’t have to be.
The Objective
AirbnBlock Party is a new Airbnb Experience that Campaign encourages guests to meet new people and find community. To promote the feature, Airbnb will hold a promotion where they sponsor the AirbnBlock parties— for free— and across all major travel destinations.
Webpage Walkthrough
OOH posters
Belong anywhere on the block with AirbnBlock Party, the newest edition to our Experiences. Whether it’s your hometown or your latest travel destination, our Block Parties are the best way to meet new people and immerse yourself wherever you are!
A flyer delivered to the doors of the people within the neighborhood of the block party.