Not Your Average Baby

Globowl

campaign
poster design 
social media 
merchandise

AD: Becca Benoit 
CW: Jordan Lis
 

The Challenge
Convince parents that they should buy Globowl for their babies because it introduces their baby to big flavors and common allergens to prevent future picky eaters, food aversions and allergies.
The Insight
Globowl is an elevated, culturally unique baby food for parents who want the best for their babies (and every parents secretly wants their baby to be the best)
The Objective
Sell Globowl to parents, showing them that this food is unique and better than average, just like their baby.


Print Ads




Social PostsCaption:
This isn’t your average baby food because you’re not raising just an average baby. Globowl is chef-curated, internationally-inspired baby food that introduces your child to big flavors and bold spices. 




Merchandise